IMSA Members

Insurance Marketplace Standards Association
Millions of Americans rely on insurance companies and agents to deliver quality products and honest service. To ensure fair business practices in serving customers, the nonprofit Insurance Marketplace Standards Association (IMSA) promotes ethical standards in the sale of annuities, and life and long-term care insurance. Through its principles and Code of Ethical Market Conduct, the organization requires IMSA-qualified companies to commit to maintaining high ethical standards and to being fair, honest, and open in the way they advertise, sell, and service their products.

The IMSA seal is tangible proof that a company adheres to specific, stringent market conduct principles. It is a guidepost for excellence. According to IMSA, "Business ethics is more than just doing the right thing - IMSA-qualified companies understand this and have developed and maintained policies and procedures to promote ethical business practices. This kind of corporate culture of compliance provides a bottom-line value for consumers and for companies."

The annuity product lines of Great American Life Insurance Company^®, Loyal American Life Insurance Company^®, and Annuity Investors Life Insurance Company^® are currently IMSA-qualified and reapply according to IMSA's three-year qualification cycle. For more information, visit www.IMSAethics.org.

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